Your medspa has more bookings waiting than you think. Let's capture them.
Praxios is the clinic OS for modern aesthetic practices — botox, filler, laser, IV therapy. An AI that answers Instagram DMs. Treatment-plan tracking that spans packages and sessions. A clinical record that knows the difference between a product injection and a cosmetic follow-up.
- 14:32via WebsiteLuna ParkerNew patient consult · 30 min
- 14:28via WhatsAppCarmen ReyesFollow-up · Dr. Martinez
- 14:21via SMSBruno OkonkwoAnnual wellness check
- 14:15via AI PhoneSofia ChenPost-op review · Session 2
You didn't open a medspa to schedule botox re-ups on Instagram DMs.
You built a practice around results your clients can see in the mirror. But somewhere between chasing the last two slots on Friday, tracking who's due for a filler touch-up in six weeks, and figuring out whether last quarter's pre-paid package revenue actually cleared — you stopped being a clinician and started being an admin.
Meanwhile:
- Your before / after photos live on three different iPhones and nobody knows which is the most recent.
- Package sessions get double-booked because two tools don't share a calendar.
- Prepaid revenue sits in a messy spreadsheet your accountant refuses to touch.
- Instagram DMs turn into bookings only if someone has the energy to answer after 11 PM.
You don't need another booking app. You need the operating layer Zenith installs during the Build phase — productized, deployable in weeks, and built for the way modern clinics actually work.
Built for medspa & aesthetic clinics
Photo libraries, package tracking, consent forms, and the inbox the right kind of clients actually reply to.
Before / after photo management
Per-client, per-treatment photo archives with HEIC uploads, lighting normalization, consent toggles, and a secure portal to share with clients.
Package & loyalty billing
Multi-session packages, membership plans, pre-paid credits, and per-product loyalty points — reconciled in real time into the main invoice feed.
Per-procedure consent forms
Signed digital consents stored against the exact procedure and practitioner, with expiry tracking and a photo of ID attached.
Instagram + WhatsApp intake
The AI agent answers your DMs and your Meta-certified WhatsApp the same way, books the consult, and writes everything into the clinical record.
Three layers. One outcome: bookings that don't leak.
The AI booking agent answers every inbound message — WhatsApp, SMS, webchat, or Instagram — in your clients' language. The AI receptionist takes phone calls 24/7. The online booking page works from any device. Clients book themselves; your staff stop playing phone tag.
- AI booking agent for Instagram + WhatsApp inbound
- Online booking page with per-treatment duration + photo upload
- AI receptionist for package renewals and touch-ups
- Automated pre-appointment consent form delivery
A full practice management suite underneath the marketing layer. Clinical notes, prescriptions, labs, inventory, invoicing, tax-ready exports, multi-clinic reporting, role-based staff access. Everything your old PMS did — but on a platform that also handles the front-of-house.
- Procedure-specific clinical notes with product batch tracking
- Pre-paid package ledger with credit reconciliation
- Before / after photo library linked to consultations
- Tax-ready exports with package revenue recognition
Automated reminder campaigns tied to the medical record. Google review replies drafted by AI. Segment-driven marketing to the exact clients that need it. Your existing patient list, re-engaged on schedule — without anyone on your team lifting a finger.
- Filler and botox touch-up campaigns on interval
- Loyalty-tier upgrade sequences for package graduates
- Review requests tagged by procedure
- Seasonal laser + IV therapy outreach
Why Praxios vs. a stack of tools?
Most clinic software does one thing. Your PMS does the medical records. Your marketing tool sends email. Your messaging runs on a staff phone. Your reminders are a sticky note. Nothing talks to anything else, and every month you pay four vendors to keep the duct tape from coming off.
Praxios replaced Calendly, our Instagram DMs, three clinical spreadsheets, and a pre-paid package tracker. Our re-booking rate on touch-ups went from 41% to 88%. We added $180K in ARR in the first two months.
Built for clinic owners who are serious about what comes next.
- Solo owner-operators
Doing $500K–$3M a year and ready to scale without a 20-person back office.
- Multi-location groups
Consolidating 2–20 clinics onto a single data model with shared staff, inventory, and reporting.
- New clinics launching
Going live with modern infra from day one — no legacy PMS to migrate away from.
- Existing Zenith clients
Already engaged in the Build phase and ready to operationalize the software layer.
We've already built this.
Praxios is not a weekend hackathon. It's the software layer Zenith has been deploying inside real clinics across three continents for years — productized, polished, and ready to ship into yours in weeks.
Start with a discovery call.
Discovery Call
Twenty minutes with the Zenith Build team. We audit your current ops, pricing, and calendar in real time and show you exactly where Praxios plugs in — and where it replaces what you’re already paying for.
Custom Setup
Data migration from your legacy PMS, WhatsApp Cloud API onboarding, Meta template approval in all three languages, and hands-on staff training. Most clinics are fully live in two to four weeks.
We Go Live
First bookings through Praxios within days. Ongoing strategic support from Zenith’s Build team throughout the initial quarter to make sure the platform is actually moving the numbers that matter.
We work across every clinic vertical.
From single-location practices to multi-location groups — if you run a clinic that takes appointments, Praxios fits. One data model, one login, twelve verticals worth of terminology, workflows, and clinical templates out of the box.
Veterinary
Solo practices to multi-location groups with boarding, lab, surgery
Dental
GP dentistry, orthodontics, oral surgery, implant centres
Aesthetic & MedSpa
Botox, filler, laser, IV therapy, cosmetic clinics
Dermatology
Medical & cosmetic derm practices and skin centres
Physiotherapy
Rehab, sports medicine, post-op recovery, movement clinics
Chiropractic
Spinal assessments, adjustment clinics, wellness memberships
Fertility
IVF, IUI, donor programs, reproductive endocrinology
Ophthalmology
Visual fields, OCT scans, IOL planning, refractive surgery
Pediatric
Growth charts, vaccination schedules, parent portals
General Practice
Family medicine, urgent care, walk-in, screening clinics
Mental Health
Therapists, psychiatry, PHQ-9 / GAD-7, secure client portals
Orthopedic
MRI review, surgical scheduling, post-op rehab tracking
Common questions.
Where is Praxios available?
Praxios operates out of three headquarters — Miami, Dubai, and Hong Kong — with clinics already live across the US, the Middle East, and Asia. The platform is built to handle local payment methods, languages, and regulatory quirks in each market, so if you’re in one of those regions we’re probably already running inside a clinic near you.
Which languages does the AI booking agent handle?
Natively: English, Arabic, Traditional Chinese, Simplified Chinese, and Spanish, with more added on demand. The agent detects the client’s language automatically and responds in-kind. Meta templates are pre-approved per language during onboarding so you never get blocked by your own WhatsApp API.
Does Praxios replace my current practice management system?
Yes. Praxios is a full PMS — consultations, structured clinical notes, prescriptions, lab results, inventory, invoicing, tax-ready exports, and multi-clinic reporting are all built in. Most customers retire two to four legacy tools during migration.
What is the relationship with Zenith Strategic Consulting?
Praxios is Zenith’s productized Build-phase software. Zenith’s broader Build → Scale → Exit framework covers strategic advisory, operations consulting, and M&A support. Praxios is specifically the software layer that Zenith’s Build team deploys inside clinics during Phase 1 — and most customers adopt the platform before ever signing up for the consulting side.
What does it cost?
There are two components: a one-time implementation fee (scoped to clinic size and number of locations) and a monthly platform fee. We quote live during the discovery call after looking at your operations — no pricing games, no seat-based surprises.
Do you work with clinics that aren’t Zenith consulting clients?
Absolutely. Most Praxios customers start with the software alone and engage Zenith’s broader strategy work only if and when it makes sense. The platform stands on its own.